One of Edinburgh’s newest attractions has opened, Johnnie Walker Princes Street, the eight-floor new visitor experience for the world’s best-selling Scotch whisky, in the heart of Scotland’s capital city. Four and a half years in the making, Johnnie Walker Princes Street is the centrepiece of our £185million pound investment in Scotch whisky tourism in Scotland – the largest single investment programme of its kind ever seen in Scotch whisky tourism.
To mark the opening, a Johnnie Walker flag was raised above the landmark building by Diageo’s Chief Executive, Ivan Menezes, and the Managing Director of Johnnie Walker Princes Street, Barbara Smith, who said: “This is a proud day for everyone. Last year Johnnie Walker celebrated 200 years since founder John Walker opened the doors to his small grocery store and today represents the next chapter of the incredible story. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions. It celebrates Scotland’s remarkable heritage, our incredible skilled whisky-makers, and looks to the future by engaging new generations of consumers from around the world in the magic of Scotch whisky.”
Johnnie Walker Princes Street is crowned by two world-class rooftop bars and a terrace with breath-taking views of the Edinburgh skyline, including the Explorers’ Bothy whisky bar stocked with 150 different whiskies, and the 1820 cocktail bar where drinks are paired with a carefully curated menu sourced from, and representing in culinary form, the four corners of Scotland.